Sales of pickup trucks plunge in june

Local one-ton pickup truck sales fell to the lowest level of the year last month as record-breaking diesel prices hurt consumer sentiment. According to preliminary figures compiled by Toyota Motor Thailand, pickup truck sales in June dropped 23.2% to 25,268 units from 32,904 last year, and were also down 3,865 units from May. [that’s a 13 % decline compare to may]

Monthly sales climbed from January, when 26,260 pickups were sold, to 39,144 in March, before easing back to 34,304 in April and 29,133 in May.

Runaway diesel prices that have approached 45 baht a litre deterred consumers, many of whom decided not to buy pickups or switched to cars running on less costly gasohol.

Sales of all Japanese and American pickup truck brands dropped across the board in June when compared with the same month last year. (Bangkok Post)

We will have the details of the market for june, on july 31 (publication from the Bank of Thailand).

Those preliminary datas for june are not really surprising… At one point… we can’t escape the reality check. And this reality is not very nice : higher prices for fuels, running inflation and a decreasing purchasing power…

Only the rozy brigade think that thai people will continue to buy -with loans- cars in a perpetual and orgiastic christmas party…

The party is over.

I will update monday my chart about cars (commercial and passengers cars, plus motorcycles) with datas for may (sorry, I’m late. You can still see the chart for Q1 here).

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Thailand Crisis

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But this time, it's different.

The key to understand the present turmoil is the inevitable... succession of King Bhumibol.

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