When the pizza goes wrong… is it a bad sign for the economy ?

Is the pizza a good economic indicator for Thailand ?

The question is serious.

Consider this report :

The Pizza Company, one of the food business of Minor International Plc, in the second quarter of this year suffered from a revenue drop – the first time in history since the company’s establishment.

Group chief financial officer Pratana Manomaiphiboon said sale revenue drops 7.2 per cent on year during April and June, compared to the 4-5 per cent growth rate in the first quarter. In the first half, revenue thus dropped 0.1 per cent from the same period last year.

“Our promotion and prices may not be right for consumers. We have changed the strategies and revives the old successful menus to boost revenue. We narrowed the sale decrease in July and revenue in August grew 30 per cent on year,” she said.

Pratana believed that the annualised revenue would be positive.

The Pizza Company is the pizza market leader. (Nation)

I know well Pizza Company. Because, unfortunatly, it’s my lunch venue… by default due to geographic constraints with the office… when my stomach needs -desesperatly- some non thai nutritive (?) matters. 😉

It’s disgusting. They have indeed a powerfull… marketing. Every month, they design a new “promotion”. It’s easy : they mix all topping ingredients together (chicken, pork, and shrimps), find a groovy name, set a good price, and voila ! 😉

Anyway. A pizza costs a lot on the scale of thai incomes.

A pizza is typically what people can scrap during times of pressurized bank accounts caused by prices inflation.

A pizza for deux tonight or gasoline for the car, honey what would you prefer ? 😉

Now it would be interesting to know the results of Pizza Company’s competitors (like Pizza Hut, both are perfectly equals if I may say) to see if there is a trend there.

Last word, on a personal level : if you can, try Scoozy. They have managed to perfectly combine the standardization of a chain with good pastas and good pizzas. They have 4 or 5 venues now in Bangkok.


Their pastas, penne or spaghettis, are always perfectly cooked.

Damned. I feel hungry now. 😉

2 Responses to “When the pizza goes wrong… is it a bad sign for the economy ?”

  1. 1 fall 19 August 2008 at 1:13 pm

    Or it could be the complete opposite, people earn/spend more and goes to restaurant where they serve real pizza (thin crust, cheesy).

    Never been there, from the look at website, Scoozi is italian-type pizza(thin crust, brick oven). Look good, especially Quattro Formaggi and Tartufo. But I would also recommend, Bella Napolea (sic) at around opposite Emporium.

  2. 2 absolutelybangkok 19 August 2008 at 7:38 pm

    Hmm, many good pizza places out there. And one must always be amazed what strange pizza creations The Pizza Company and Pizza Hut for that are able to produce.

    Maybe The Pizza Company should just start making real pizzas. And all will be good.

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Thailand Crisis

Coup, Economic slowdown, Terror In the South... The situation is worsening in Thailand. Bumpy road like often before.

But this time, it's different.

The key to understand the present turmoil is the inevitable... succession of King Bhumibol.

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