The Thai Hotels Association (THA) will urge the government to launch a global campaign from May to November to revive tourism and stave off unemployment.
Tourism and Sports Minister Chumpol Silapa-archa will be asked to submit the seven-month measure for Cabinet approval.
The promotion will be aimed at attracting international tourists by offering special packages and benefits to all visitors during that period.
The special deal requires four continuous days of stay in a member hotel.
“The association would like the government to help by encouraging travel agencies across the world to push the campaign, but officials must award them Bt1,500 per tourist,” Methee Tanmanatrakul, president of the THA’s southern chapter, said yesterday.
The THA has projected the campaign would draw 2 million travellers during the low season and inject Bt36 billion in revenue into the industry, with Bt12 billion going directly to hotel operators. (Nation)
2 millions ? Why not 4 ? Or 8 ? Or 10 millions ?
The THA has to understand that during a solvency crisis, they can organize all the promotions they want… It won’t change the grim situation, It won’t create B747 full of gluttonous tourists ready to ransack 5 stars hotels, like Jesus multiplying bread.
Wake up guys.
The challenge is not to revive tourism… but to prevent a collapse of tourism.
In 2007, 14,46 millions tourists arrived in Thailand (among them 11,97 millions arrived by plane).
In 2008 (we don’t have yet the data for december), but the total should be around 14 millions.
So 2 millions = 15 %.