If… if… if and if… Thai Airways will return to profits


Do you know Jon La Joie ? You should.

Try his “High as F#%k” youtube song. It’s hilarious.

And It suits perfectly well the Great Tribulation of Thai Airways.

Consider this article.

THAI acting president Narongsak Sangapong said yesterday the plan would also in-clude measures to raise revenue through the improvement of products and services for greater competitiveness.

Business units will be restructured to be more profit-oriented and generate greater customer satisfaction.

“If no more unfavourable factors emerge and the high season returns to be buoyant as ever, and the average load factor this year exceeds 75 per cent and EBITDA [a measure of cashflow] is Bt30 billion or more, THAI will return to profit this year,” Narongsak said. (Nation)

Do you know what I mean ? High as F#%k.

Narongsak is flying very high indeed. The guy can show off because he managed to cut costs a little bit on H1… Cuts that he won’t be able to MAKE AGAIN on H2… And the tourists won’t of course come back for a high season “as buoyant as ever“.

You have to picture the situation : the tourism world wide is down the toilet… but in november everything will change ! Thanks to the magical stick of Narongsak, hordes of verocious (and rich, and solvent) foreigners are going to invade Thailand… On board of planes operated by Thai Airways. ๐Ÿ˜‰

It’s not management anymore. Nor forecasting.

It’s just pathetic day dreaming for retarded children.

[ Post scriptum : to sleep well and stay cool, try “Not Giving a Fuck“. Narongsak should try] ๐Ÿ˜‰

10 Responses to “If… if… if and if… Thai Airways will return to profits”

  1. 1 Lothar 3 August 2009 at 12:08 pm

    With there new promotion prices they are at least competitive again. But if they want to survive they need to cut back there free-for-all-high-society-government-families program.

    A bankrupt might work well as a cure for the wide spreading Thai arroganz desease.

    First the national carrier then the nation itself.


  2. 2 George 3 August 2009 at 12:31 pm

    One of the first and major considerations in planning any vacation is transportation costs to your vacation destination…

    Of all the airlines flying into Bangkok, Thai Air is always the most expensive…Other airlines pricing is half the Thai Air prices…Why would anyone, other than a Thai politician, fly on Thai?

  3. 3 Pricilla 3 August 2009 at 5:47 pm

    Yes, very amusing, there again if you want to run government businesses with with sycophants you could hardly expect more of a non-business plan.

    He has in actuality no plan whatsoever, just hopes that more people start using the airline with no outline of how to achieve that.

    In fact it is a cunning plan that would do Baldrick proud as he has already setup his escape from blame as he will say that tourist numbers didn’t pick up and that is why Thai stayed insolvent. In the meantime he can enjoy all the perks.

  4. 4 fall 3 August 2009 at 11:21 pm

    LOL… clearly Mr. N dont give a fuck!
    Lower revenue? Obsolete fleet? Stupid service and outsource staff? Who Give a Fuck!

    Lets wish some untapped customer riding a unicorn from Mars would magically bring in money. But then, it’s shareholder money, not my money. So I dont give a fuck!

  5. 5 Bedwyr 3 August 2009 at 11:58 pm

    I expect he will be off down the wat tomorrow then – for a nice pray…


    Ain’t they sweet, bless ’em… perfectly charming in their own child-like way.


  6. 6 ThaiCrisis 4 August 2009 at 2:04 am

    ->Fall : good to see that you have adopted the New Philosophy with such a vibrant enthusiasm. ๐Ÿ˜‰

  7. 7 laurent 4 August 2009 at 6:11 pm

    I live in Phnom Penh for a year now, after 7 years in Thailand.
    I have to go back to France through Thailand so i went to the travel agency :
    Thai airways : 210 US Bangkok Airways : 170 US
    AIR ASIA : 85 US.
    It is my last flight with Thai airways to go Back to France , i already have bought Two Ticket with ethihad.

  8. 8 Lord HaHa 17 November 2009 at 1:10 pm

    Thai swings to third-quarter loss without forex benefit

    Tuesday November 17, 2009 Thai Airways reported a THB4.03 billion ($119.5 million) loss in the third quarter, reversed from a THB426.2 million profit in the year-ago period that was the product of a large foreign exchange gain. Revenue dropped 27.7% year-over-year to THB39.15 billion while expenses including finance costs and excluding foreign exchange losses fell 31.2% to THB40.27 billion owing largely to a 50.1% fall in average fuel price and capacity cuts. TG President Piyasvasti Amranand said that as a result of the downturn, the airline “adjusted its capacity to better reflect demand. . .and implemented aggressive marketing strategies.” Yield excluding fuel surcharges fell 17.1% to THB2.34 and load factor rose 0.7% to 73.9%. Nine-month loss totaled THB1.57 billion as a result of the third-quarter deficit but still a significant improvement from the THB6.61 billion suffered in the first nine months of 2008.


  9. 9 Insanity 18 November 2009 at 7:04 pm

    New president raps Thai Airways – BBC, November 17, 2009
    …He said one of the most serious problems was nepotism and favouritism in promotions and in the awarding of contracts.
    “When you promote people who have connections but no ability, initially it’s okay, but eventually it weakens the company, Mr Piyasvasti said.
    “It reduces the quality of the work. That is what has happened to Thai Airways.”



    PB Air: “All flights suspended” – November 18, 2009

  10. 10 ThaiCrisis 18 November 2009 at 8:26 pm

    At last ! At last an official dares to speak truely about ThaiAirways…

    The keyword is “initially it’s okay”… This is exactly what I wrote several times : when tourism was booming, when Thai Airways was “exotic”, when there was little competition… the national carrier managed to hide the dust under the carpet.

    And then, eventually, the whole thing blows off. We can blame the recession, the dollar, the political crisis… whatever… but those are just starters.

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Thailand Crisis

Coup, Economic slowdown, Terror In the South... The situation is worsening in Thailand. Bumpy road like often before.

But this time, it's different.

The key to understand the present turmoil is the inevitable... succession of King Bhumibol.

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