THAI president Piyasvasti Amranand said he was confident that the flag carrier could attain a five-star rating from Skytrax, a UK-based research firm which polls passengers worldwide on the quality of airlines. […]
THAI’s rating plunged to 10th in the world last year from fourth place in 2008, according to the highly regarded Skytrax survey, which polled more than 16 million air travellers from over 95 nationalities.
The poll backs growing criticism of the quality of service offered by the flag carrier compared with other global airlines, which seem to work harder and spend more money on attracting international travellers.
THAI ranked second in 2007. (Bangkok Post)
I mean you have to admire the guy… Somebody else would have said “damned, we are in deep doo doo, our ranking is falling faster than one of our old B747 during take off”. But not Piyasvasti.
Is it an extreme and positive voluntarism ? A joyful naivete ? Or wishful thinking ? Or just a classic string to the “good old ways” (read : saving face) ?
I would like to remind you what the Thai Airways president said just 3 months ago… About his company.
“The management had not really been allowed to manage the company,” Mr Piyasvasti said in an unusually frank interview.
“The company had been interfered heavily by the board, by the politicians.
“Thai Airways was a company which did not provide transparent information to investors,” he said.
“Thai Airways management were not able to provide clear directions or policy to investors. Most of the big funds, whether in Thailand or outside Thailand, stayed away from Thai Airways stocks.”
Anyway. The ranking makes perfectly sense.
Thai Airways became the shadow of the image it had before. Political influences (politicians and the military), delirious unions, low level management, scandals (latest one : a VP caught his fingers into the honey pot with his 400 kilos of luggages), old fleet and no money to renew it, financial results in a black hole… and even… old female flight attendants !
The company is a perfect mixing of so many thai problems.
So rather to aim for a “5 stars ranking”, thanks to a re-fitting of business class seats (a program not even finished, meanwhile competitors are buying new airplanes)… Piyasvasti should perhaps… land a little bit, and continue the cleaning job.
Before to redo the painting, it’s necessary to clean first.
Thai Airways can’t compete right now against Singapore Airlines for instance. Or even Emirates.
I know, it’s bad for the thai proudness… But that’s a fact.